Case Study: British Mensa

British Mensa was founded in England in 1946 by Roland Berrill, a barrister and Dr. Lance Ware, a scientist and lawyer. They had the idea of forming a society for bright people, the only qualification for membership was a high IQ.

British Mensa now has 19,000 members and several years ago trusted Eudonet UK to deliver a CRM that suits its needs and requirements.

With the help of their solution from Eudonet UK, British Mensa were able to improve access to information and really develop the management of memberships. It has also allowed them to reconfigure how they interact with their members; (with the Web Tools) allowing members to self-serve online.
British Mensa feel that throughout the ongoing partnership, the team at Eudonet UK were helpful and supportive every step of the way, from the initial implementation and continuous upgrades to the ongoing technical and customer support they receive today.

With the CRM solution from Eudonet UK, British Mensa has been able to create a tailor-made solution for areas in administration through using the membership and tailored testing programme within the CRM System.
British Mensa adapted the solution to work for them. This allowed their users to get the most out of their CRM solution as well as have a solution that works well for them.

Overall, the CRM solution has helped with British Mensa’s administration processes of the member’s journey from the initial stages of them joining up, annual renewals as well as activity throughout the year. It has also allowed them to achieve more things such as increase the number of events that British Mensa runs and even made it easier to collect Direct Debits. 80% of their members now pay via direct debits saving British Mensa a lot of administration time.