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Business & Management - Connected solution - Data - Digital - Innovation - Marketing & Communication - Strategy
Our previous article looked at the scripting of emailing campaigns and how, depending on the recipient's choice, this would activate a chain of communications to bring them to the desired action. If this method is familiar to you, you can make your campaigns more complex by adding tracking.
"The quality of the data depends on the relevance of its marketing and sales strategy. Rather than wanting to own data, the important thing is to get the right data and then use it effectively."
Sarah Cotton
Data, Digital, Legislation, Marketing & Communication, Strategy
"Now that companies start to return to the office is it time to ask yourself – did I get the best out of my CRM software solution during lockdown?"
Sarah Cotton
Agility, Business & Management, Digital, Marketing & Communication, Performance
"Whether it is the use of social networks or by the commercial website of a company with the implementation of a ChatBot, the purpose of the Social CRM is to develop the link and proximity to customers."
Sarah Cotton
Business & Management, Connected solution, Contact Relationship Management, Marketing & Communication, Strategy
"Do you really know the CRM, its history, its possibilities or its usefulness! We offer you to understand everything in a single infographic that crosses decades of evolution!"
Chris Sinclair
Business & Management, Data, Marketing & Communication, Performance
"Thanks to CRM, professional organisations can devote themselves to the defence of their members and the promotion of their sector of activity. Read how in our article."
Stéphanie Gaillard
Business & Management, Contact Relationship Management, Data, Digital, Innovation, Marketing & Communication, Performance, Strategy
"In the very dynamic universe of marketing, CRM is an ally that helps organisations accomplish new missions on a daily basis. Find out why this tool is now at the heart of their activity."
Marianne Pichoud
Data, Digital, Innovation, Marketing & Communication, Performance, Strategy
