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Business & Management - Connected solution - Data - Digital - Innovation - Marketing & Communication - Strategy
Our previous article looked at the scripting of emailing campaigns and how, depending on the recipient's choice, this would activate a chain of communications to bring them to the desired action. If this method is familiar to you, you can make your campaigns more complex by adding tracking.
"As a strategic tool serving the growth of your association, an AMS / CRM solution allows you to monitor relationships with your members. However, certain internal or external factors may question the relevance of your current solution. In that case, it might be time to look for an Association Management System software that's right for you."
Sarah Cotton
Contact Relationship Management, Data, Digital, Strategy
"One of the most popular ways to measure Member Engagement is by utilising RFM scoring. This method owes its popularity to its simplicity, comprehensibility and ability to enable behavioural predictions of customers by analysing your relationship with them. To get the most out of RFM scoring, we invite you to see how it works in detail. "
Sarah Cotton
Contact Relationship Management, Data, Digital, Marketing & Communication, Strategy
"The quality of the data depends on the relevance of its marketing and sales strategy. Rather than wanting to own data, the important thing is to get the right data and then use it effectively."
Sarah Cotton
Data, Digital, Legislation, Marketing & Communication, Strategy
"Now that companies start to return to the office is it time to ask yourself – did I get the best out of my CRM software solution during lockdown?"
Sarah Cotton
Agility, Business & Management, Digital, Marketing & Communication, Performance
"Whether it is the use of social networks or by the commercial website of a company with the implementation of a ChatBot, the purpose of the Social CRM is to develop the link and proximity to customers."
Sarah Cotton
Business & Management, Connected solution, Contact Relationship Management, Marketing & Communication, Strategy
"Do you really know the CRM, its history, its possibilities or its usefulness! We offer you to understand everything in a single infographic that crosses decades of evolution!"
Chris Sinclair
Business & Management, Data, Marketing & Communication, Performance
