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Our previous article looked at the scripting of emailing campaigns and how, depending on the recipient's choice, this would activate a chain of communications to bring them to the desired action. If this method is familiar to you, you can make your campaigns more complex by adding tracking.
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"British Mensa now has 19,000 members and several years ago trusted Eudonet UK to deliver a CRM that suits its needs and requirements."
British Mensa
Collaboration, Contact Relationship Management, Marketing & Communication
"The aim of this tutorial is to get to grips with GDPR, to list the steps to take and to identify which aspects of a contact management solution can help you stay compliant."
Marc Thevenin
Contact Relationship Management, Data, Legislation
"The quality of the data depends on the relevance of its marketing and sales strategy. Rather than wanting to own data, the important thing is to get the right data and then use it effectively."
Sarah Cotton
Data, Digital, Legislation, Marketing & Communication, Strategy
"Now that companies start to return to the office is it time to ask yourself – did I get the best out of my CRM software solution during lockdown?"
Sarah Cotton
Agility, Business & Management, Digital, Marketing & Communication, Performance
"During recent period of lockdown, the work of the association has not stopped and the activity has continued remotely from homes. This has brought yet again attention to security of the processing of personal data."
Sarah Cotton
Contact Relationship Management, Data, Digital, Legislation, Marketing & Communication
"If you and your permanent employees are not subject to furlough during this period of lockdown, it is essential to show your contacts that your organisation continues to operate"
Sarah Cotton
Business & Management, Connected solution, Digital, Marketing & Communication, Strategy
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