[Replay] How to measure your Member Engagement using your AMS/CRM?

Contact Relationship Management - Data - Digital - Marketing & Communication - Performance

Sarah and Chris, our best CRM experts dedicated to Non-For-Profit sector, explain the best practices to increase your Member Engagement.

Navigating the Eudonet CRM Solution

How to measure your Member Engagement using your AMS/CRM?

Member engagement is the continuing interaction between a member and an organisation. It can be defined as “The continual building of relationships with your members, adding value to them and capturing their attention to remind them of the role the association plays. Therefore, ensuring their membership to the association is never in doubt and they can see the full benefit for their membership fee”

Member engagement is something many organisations strive to achieve, but can find quite difficult to measure and define if they don’t have the correct software tools to assist them. A key component mentioned in the definition is that in order to achieve meaningful engagement, interaction must be continual and have personal relevance to the member.

To start your journey to greater member retention, loyalty and (ultimately) growth, you must first focus efforts on keeping members happy and you do that by boosting your member engagement. The more engaged members are the more loyal they become, and the more loyal members are, the longer they’ll stay.

Once you have set the criteria for each of your member engagement you need to act on the member engagement score :

  • How will you keep those with a high member engagement score engaged?
  • How will you encourage those will a low member engagement score to become more engaged?
  • This is where an Association Management Solution such as the Eudonet AMS can help.

    On the program find out how:

  • How to set up Member Engagement Metrics
  • Demonstration of filtering data by Member Engagement Score (MES)
  • How to use MES for targeted emails
  • During this forty- minutes webinar simply discover how to manage Member Engagement Scoring using your AMS/CRM!