If 10 years ago you told me that customers would modify my communication actions in real time and that I could manage them from my cell phone, I certainly wouldn’t have believed you.
And yet, with the advent of digital technology, many challenges are impacting the world of communication: adapting to new uses, adopting innovative tools, animating communities, interacting one-to-one, building campaigns multichannel, mastering e-reputation, demonstrating agility… In this very dynamic and constantly evolving universe, CRM is an ally that helps me accomplish my new missions on a daily basis. Find out why this tool is now at the heart of my activity.
CRM: control tower of many digital communication tools
The digital transformation has profoundly changed consumer behaviour. Better informed, they find information on the web, participate on websites, give their opinion on social networks, buy from applications, consult their e-mails from their mobile screens …
One of the main difficulties for communication professionals is the multiplication of tools and channels. Taken separately, it is difficult to analyse all of this data. However, a holistic view is the key to understanding consumer expectations and making informed decisions.
When I arrived at Eudonet 8 years ago, I understood that our CRM was our best asset to build our communication actions. Placed at the heart of our digital ecosystem, it is connected to all of our digital tools, centralises all data and offers a comprehensive view of the customer journey. All our employees feed our base which becomes essential for building our actions.