CRM Trends

"As a strategic tool serving the growth of your association, an AMS / CRM solution allows you to monitor relationships with your members. However, certain internal or external factors may question the relevance of your current solution. In that case, it might be time to look for an Association Management System software that's right for you."

"One of the most popular ways to measure Member Engagement is by utilising RFM scoring. This method owes its popularity to its simplicity, comprehensibility and ability to enable behavioural predictions of customers by analysing your relationship with them. To get the most out of RFM scoring, we invite you to see how it works in detail. "

"The quality of the data depends on the relevance of its marketing and sales strategy. Rather than wanting to own data, the important thing is to get the right data and then use it effectively."

"Now that companies start to return to the office is it time to ask yourself – did I get the best out of my CRM software solution during lockdown?"

"Whether it is the use of social networks or by the commercial website of a company with the implementation of a ChatBot, the purpose of the Social CRM is to develop the link and proximity to customers."

"Our previous article looked at the scripting of emailing campaigns now we look at how you can make your campaigns more effective by adding tracking links""